News

Barcelo Hotels Working to Balance Owned and Managed Properties

Moving towards managing properties rather than owning them is a trend other hotels have followed in recent years, but the challenge for Barcelo will be to how to make its brand shine through elsewhere while it remains behind the scenes at properties it manages.

Skift Global Forum: MasterCard CMO on Future of Experiential Travel

The local and experiential trend in travel -- you know, the kind of trips that millennials are said to be in love with -- has gotten to the point that MasterCard and others are curating and offering these escapes for their customers. It is a natural fit as travelers knock off cities on their bucket lists, using their credit and debit cards.

Family Travel Association Tells Publications Don’t Forget the Kids

It's clear that organizations such as the Family Travel Association are needed to promote the rising family travel market. But the association needs to do it the right way by aggregating content showing the reality of family travel, and also emphasizing to publications that families matter.

Free Report: The State of Student Travel

Student travelers represent a key demographic for travel-brand growth, but only if brands commit to understanding their evolving wants and needs. In this report, we define the student traveler, frame…

New Free Skift Report: The State of Student Travel

The student traveler is setting trends, prompting progressive airfare packages, fresh insights into how alternative accommodations can be designed, and they are seeking innovation on the part of the verticals that await them in-destination. Understand the changing State of Student Travel, download the report for free!