Barcelo Hotels Working to Balance Owned and Managed Properties
Photo Credit: The bar and lounge at the Hotel Barceló Oviedo Cervantes in Oviedo, Spain. Flickr / Arboleya Promoción y Construcción
Skift Take
Moving towards managing properties rather than owning them is a trend other hotels have followed in recent years, but the challenge for Barcelo will be to how to make its brand shine through elsewhere while it remains behind the scenes at properties it manages.
For hotels wanting to expand across large geographies and still maintain high quality, new construction and ownership isn’t always a viable route.
Barcelo Hotels & Resorts emerged from the global economic crisis with a plan to not dig deeper into its reserves and instead integrate with brands in one of its target markets: the U.S. In recent years, the hotel, based in Palma de Majorca, Spain, spent $420 million on remodeling existing properties, which it hopes to recover by switching its business model from ownership to mana
