Top 10 Hotel Brands on Social Media for September 2014

Autumn is here and hotels are making the most of the change of seasons to push new promotional content on social media. The hotels below range from world-renowned hotel brands that have thousands of properties on remote islands to boutique hospitality groups with 30 properties in lesser populated cities. They cater to business travelers, wedding parties, and escapists. The top ten, below, are calculated using our Skift Score, which takes into account performance on an absolute basis, as well as relative to within a company's specific industry. Comparing metrics across companies and travel sectors provides an intelligent measure of real-time competitive edge. More About Skif