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Museum Hack is a role model for businesses that want to turn passion into profit, but it's Gray's enthusiasm and talent for storytelling that turns strangers into evangelists.

JetBlue isn’t the only U.S. airline to provide free snacks, but it does offer the most variety and successfully turned what used to be an in-flight standard into a market differentiator.

Mindblowing, inventive, innovative, and with gorgeous tones. So much to learn from it, travel brands, take notice.