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Explore Minnesota is in the midst of a new fall campaign that highlights what the state has to offer to different groups of travelers from young single explorers to families that RV across the U.S. with cats in tow.
What sets the campaign apart from other state’s initiatives is the diversity of the influencers it asked to participate. Explore Minnesota asked solo traveler Zach Glassman, the young couple John Ellis and Laura Preston, and the Mali Mish family of five to explore the region and share their experiences.
Each set of influencers will spend ten days exploring a different region of the state and share their experiences across social media.
The campaign is part of the state’s “Only in Minnesota” user-driven marketing campaign.