Airline, hotel and car rental apps are rated by users as being well below the quality of travel booking apps. That they trail the travel booking apps isn't a huge surprise, but the the size of the ground they would have to gain to catch up is fairly daunting.
Four Seasons is at the beginning of its most ambitious growth period yet, and it's looking to both human touch and technology to improve how it delivers a luxury guest experience.
Florida and Vegas represent two destinations that do tourism on overdrive, and what they've learned can better inform destinations looking for even a sliver of their success.
Expedia Inc. is following the TripAdvisor playbook on Trivago, which could go the spinoff/IPO route one day. The Priceline Group, meanwhile, is focusing on Booking.com and new-prize OpenTable as priorities while being measured about Kayak's international expansion.
Social marketing is as much about building a brand as about selling an actual product. Four Seasons' current campaign is putting its properties on the bucket lists of thousands of health-minded travelers.
Most destinations boast a local (and delicious) dish or cuisine making culinary tourism a common marketing pitch but not one that truly differentiates it from competitors. Tying cuisine into culture and experience is a more integrated and long-term approach to success.