Skift Take

Florida and Vegas represent two destinations that do tourism on overdrive, and what they've learned can better inform destinations looking for even a sliver of their success.

Cathy Tull, senior vice president of marketing of the Las Vegas Convention and Visitors Authority, and Will Seccombe, CEO of VisitFlorida, spoke last month at the Skift Global Forum.

Tull and Seccombe talked specifically about their respective market’s successes, and also dived into the larger debate about Brand USA. “We probably have the most to gain and most to lose regarding BrandUSA’s success,” Seccombe told the audience.

Over the next three weeks, we will publish in full the presentations and interviews from the Forum. To follow along as they are added, bookmark this page.

The discussion with Skift’s Samantha Shankman is in full, below.

Read More: 10 Top Quotes About BrandUSA, Tourism’s Future from Destination Marketing Officials


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Tags: florida, las vegas, sgf2014, skift global forum, tourism

Photo credit: Samantha Shankman, Reporter at Skift (L), speaking with Cathy Tull, Chief Marketing Officer, Las Vegas Convention & Visitors Authority (M) and Will Seccombe, CEO of VisitFlorida (R) at the Skift Global Forum in New York City on October 9, 2014. Skift

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