Heathrow’s New Scent Dispenser Helps Passengers Get in the Mood to Travel


Skift Take

Smells fishy to us.

What’s the scent of an exciting holiday in Rio? How does a day wasting away on the beach in Phuket smell? Will a Tokyo shopping spree be appeal to your nose? Only Heathrow Airport knows. Heathrow wants to inspire travelers to head to new and exciting locations for their holidays by appealing to their sense of smell. To do this, it has narrowed down the globe and focused on the scents of five nations (South Africa, Brazil, Japan, China and Tha