Four Seasons Integrates Wellness Into Branding With Smart Social Campaign
Photo Credit: Four Seasons lays out a month of healthy activities as part of its #30DaysofEnergy challenge. Instagram / Four Seasons
Skift Take
Social marketing is as much about building a brand as about selling an actual product. Four Seasons' current campaign is putting its properties on the bucket lists of thousands of health-minded travelers.
The success of a hotel brand is no longer just measured by whether it provides a clean room, friendly service, and fair prices.
Today, hotel brands have become lifestlye brands that align themselves with the worlds of fashion, wellness, or even the neighbor
