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MakeMyTrip is trying to answer three questions at once: can it stay relevant as AI reshapes travel discovery, can a string of small acquisitions build real value rather than just organizational sprawl, and does a domestic listing finally make sense after 16 years on Nasdaq?

Klook has no grand OTA ambitions, at least for now. Its bigger bet is that AI can smooth out the messiness of experiences booking and help it deepen its lead in the category while pulling travelers into adjacent trip spend.

Given Skyscanner's leading global footprint in flights, it isn't hard to envision an LLM extracting it from Trip.com Group to accelerate building a travel vertical.

With Brevistay, Ixigo closes the last major gap in its travel stack. Its twin bets on AI infrastructure hint at a larger goal of keeping trip planning inside its ecosystem, rather than letting it migrate to ChatGPT.

Many of the pressing issues in AI implementation are organizational, not technological.

If your AI roadmap is organized around customer-visible features, you are optimizing for the wrong signal.

If you're setting your AI roadmap around build versus partner or buy, Ranganathan's framework suggests a major issue is whether the capability touches customer data and trust.

Priceline's transparency play — show users their data, let them correct it — is a direct answer to the trust problem that has slowed AI adoption in consumer travel.

If your AI pilots keep stalling before production, this session argued the fix is not better models but a named owner accountable for each agent.

Acquiring a shiny company to boost your AI ambitions may seem appealing, but buying can sometimes set a company back.