Hyatt y Airelles se adjudican la cuarta temporada de «White Lotus»; Four Seasons queda fuera

Key Points

• Season 4 of HBO's 'The White Lotus' is being filmed at Hôtel Martinez (Hyatt) in Cannes and Château de la Messardière (Airelles) in Saint-Tropez, marking a shift away from Four Seasons properties.
• Both featured hotels have undergone major renovations and offer luxury amenities, with owners hoping for increased visibility and higher room rates due to the show's global exposure.
• While previous White Lotus settings saw demand spikes, the already high-profile and supply-limited markets of Saint-Tropez and Cannes may see the show's impact reflected more in pricing than occupancy.

Summary

HBO's 'The White Lotus' is filming its fourth season on the French Riviera, using the Hôtel Martinez in Cannes (Hyatt) and Château de la Messardière in Saint-Tropez (Airelles) as primary locations—both of which are ultra-luxury hotels that have seen significant recent investment. While previous seasons boosted demand at featured Four Seasons resorts, the effect may be more limited in the already popular and supply-constrained markets of Cannes and Saint-Tropez, potentially raising room rates rather than occupancy. This season represents a notable shift, as Four Seasons is not involved for the first time.