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Our hotels team bring readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry.

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Hotels

Marriott to Hold First Investor Day Since 2019: What to Expect From the Hotel Giant

What we most hope to hear from Marriott is about a possible new brand to debut in Europe later this year. But we also care about a few key metrics that investment analysts will watch closely.

Marriott to Hold First Investor Day Since 2019: What to Expect From the Hotel Giant

Hotels

How Billionaire-Owned Como Hotels Retooled Its Luxury Hotel Strategy

Como Hotels and Resorts is executing a strategic playbook that puts broader luxury sector dynamics into sharp relief.

How Billionaire-Owned Como Hotels Retooled Its Luxury Hotel Strategy

Hotels

Inside EasyHotel’s Turnaround: CEO Strives to Double Hotel Count by 2026

With a turnaround artist at its helm, EasyHotel is finally poised for its long-awaited expansion. Recent investment in the company is a wager that affordability will matter more to some travelers than whether a hotel is Instagram-ready.

Inside EasyHotel’s Turnaround: CEO Strives to Double Hotel Count by 2026

Hotels

Omni Hotels Knows it’s Tiny. Here’s How it Thinks it Can Compete with Global Giants

The global hotel groups talk like they're going to inherit the earth. So how can a small brand like Omni thrive? In his first major interview as its new president, Kurt Alexander outlines his plan.

Omni Hotels Knows it’s Tiny. Here’s How it Thinks it Can Compete with Global Giants

Hotels

Hotel Re-Brandings Are Risky – Here’s How Strawberry’s CEO Makes the Case

Nordic Choice Hotels has rebranded to Strawberry as it tries to break free of just being a franchisor of Choice Hotels. CEO Torgeir Silseth is striving to find a whitespace for the private company amid the global giants.

Hotel Re-Brandings Are Risky – Here’s How Strawberry’s CEO Makes the Case

Hotels

5 Global Trends We Saw in Latest Hotel Results

When hotel executives have talked about their companies' performance this earnings season, they indirectly spotlighted a few trends affecting much more than just their sector. As Skift has long said, "Travel is a global crucible for everything."

5 Global Trends We Saw in Latest Hotel Results

Hotels

Hotel Asset Managers Are on the Rise Worldwide

Hotel asset managers can be specialist advisors and go-betweens for owners and operators. As the asset-light model and third-party management spread in Asia Pacific and beyond, asset managers will gain influence as strategic allies.

Hotel Asset Managers Are on the Rise Worldwide

Hotels

Hotels Are Set to Report Earnings. Here’s What Analysts Expect.

Analysts at investment banks expect to hear broadly upbeat news from public hotel companies in the next few weeks, even though company revenues haven't returned to 2019 levels.

Hotels Are Set to Report Earnings. Here’s What Analysts Expect.

Hotels

Hotel Execs Face New Reporting Challenge. Here’s What They Need to Know.

What's keeping hotel executives up at night these days? For some, it's looming reporting requirements for sustainability.

Hotel Execs Face New Reporting Challenge. Here’s What They Need to Know.

Hotels

Accor’s Top Digital Exec Reveals Data on Its Hotel Tech Game

Accor's chief digital officer, Alix Boulnois, has been boosting the hotel giant's tech game. Her detailed data covers how any hotel company could use tech to drive loyalty, sell subscriptions, and distribute rooms.

Accor’s Top Digital Exec Reveals Data on Its Hotel Tech Game