Kayak planea lanzar la búsqueda en lenguaje natural en dos semanas, según su CEO

Key Points

• Kayak will launch an AI-driven natural language search tool within two weeks, allowing users to search for travel options using conversational language.
• Travel companies like Kayak and Marriott are rapidly integrating generative AI, but consumer adoption and direct revenue impact remain uncertain.
• Agentic AI, which can autonomously execute tasks like bookings and trip modifications, is seen as the next major opportunity for the travel industry.

Summary

Kayak is set to introduce an AI-powered natural language search tool within two weeks, enabling travelers to plan and book trips using conversational language. While Kayak and other travel companies like Marriott are quickly adopting generative AI to enhance discovery and engagement, widespread consumer adoption and direct revenue benefits have yet to materialize. Experts see agentic AI—which can autonomously handle complex tasks like cancellations and bookings—as the next major evolution for the industry.