Articles tagged “mckinsey”

In this video from Skift Global Forum, McKinsey, Marriott, and Kayak discuss how understanding and acting on agentic AI’s potential could mark the winners and losers in the coming decade of travel innovation.

Leaders from the travel industry spoke at the Skift Global Forum about agentic AI and its potential impact.

For now, Kayak’s challenge is less about technology than traveler behavior: convincing consumers to trust a conversational AI to handle bookings, and not just fall back on the familiar search box.