Articles tagged “openai”

Brand recognition, a cognitive shortcut for human buying decisions, means nothing to AI agents that can reason through every option every time. That's shifting travel's entire marketing apparatus.

OpenAI’s new $4 billion deployment company gives travel brands a clearer path to adopting AI at scale — and starts with the team behind Virgin Atlantic’s AI concierge.

Per-click pricing is the advertising auction travel already competes in. ChatGPT just pulled up a chair.

A company-wide AI rollout is rare in hospitality because hotel data is fragmented. Hyatt spent two years fixing that. Now comes the harder part: proving it works.

Online travel agencies have spent billions on legacy search. Can OpenAI capture a share of this business?

David Dugan, previously a Meta exec in charge of its largest client and agency relationships, is now tasked with taking ChatGPT from an AI tool with ad experiments to an ad-supported media channel.

OTA investors celebrated OpenAI's checkout retreat. They missed how AI is already reshaping trip discovery.

OpenAI built the checkout tech but couldn't get users to actually buy. That's a reprieve for OTAs, and a reality check for anyone assuming AI commerce is inevitable.

Booking Holdings could survive hotel chains switching allegiances to the LLMs. But how long would it take for independent hotels to likewise jump ship?

AI booking platforms could become the new gatekeepers of travel demand. Wyndham is among the hotel groups plugging in their inventory and hoping to capture bookings at a lower cost than through OTAs.