Todd Wasserman

Latest Stories

Online Travel

New Skift Trends Report: The State of Mobile Booking 2016

An in-depth look at the trends that are driving booking via smartphones and tablets, the challenges holding the market back, and strategies for businesses in the travel and hospitality industries.

New Skift Trends Report: The State of Mobile Booking 2016

Media and PR

New Skift Trends Report: Evolution of Online Reputation Management in 2016

The travel industry is looking closely at how hotels tackle the project of closing the conversion loop more often by paying attention to how reviews can augment direct-channel bookings and how online reputation management can impact marketing and operations best practices, online and onsite.

New Skift Trends Report: Evolution of Online Reputation Management in 2016

Online Travel

Trends Report: Venture Investment Trends in the Travel Industry 2015

A handful of major disruptive companies in travel and hospitality are enjoying sky-high valuations as they secure late-round funding, while an ever-increasing number of newer startups are vying for investment capital as they target more specific markets.

Trends Report: Venture Investment Trends in the Travel Industry 2015

Media and PR

New Trends Report: Social Media Customer Service Strategies for Travel Brands

Social media plays an increasingly central role in the customer service efforts of hospitality brands, requiring a hotels and airlines to respond more quickly, personally and publicly to customer issues. Successful brands have embraced social care, not just to solve problems, but to elevate the travel experience.

New Trends Report: Social Media Customer Service Strategies for Travel Brands

Ground Transport

Trends Report: How the On-Demand Economy Is Reshaping the Travel Experience

The on-demand economy is on the rise, but what does on-demand mean, exactly? In this report, a look at the nature of a technology-driven sea change in consumer behavior and the business models emerging to meet it in the travel industry.

Trends Report: How the On-Demand Economy Is Reshaping the Travel Experience

Media and PR

New Trends Report: The State of Travel Media 2015

This report is a snapshot of the media landscape and looks at how travel publishers are adjusting business strategies to meet these challenges -- and thrive.

New Trends Report: The State of Travel Media 2015

Hotels

New Trends Report: The Vacation Rental Technology Ecosystem

With technology innovation and a thriving online distribution landscape, vacation rental owners are taking their businesses to new heights. Technology is revolutionizing the vacation rental at a multitude of touchpoints.

New Trends Report: The Vacation Rental Technology Ecosystem

Online Travel

New Trends Report: Search Marketing for Travel Brands

From the mobile-first milieu to the evolving concepts of search and commerce, attribution and product-level innovation, avenues to reach travelers via search marketing are moving toward a future that brands can’t afford to bypass or ignore.

New Trends Report: Search Marketing for Travel Brands