Today we are launching the latest report in our Skift Trends Reports service, Mobile App Strategies of Consumer Travel Brands.

These days, mobile apps are the primary vehicle of communication between brands and consumers. Yet so often travel brands fail to produce popular apps or market them well. Those brands are missing a chance to land on the most valuable real estate in marketing right now — the consumer’s smartphone.

There are several ways to ensure that travel brands can both create an app that consumers will actually use. Thanks to some back-end breakthroughs, it’s easier than ever to create an app. The difficulty often comes in making consumers aware of their app and navigating the matrix of reviews, advertising and word of mouth to ensure a download.

This report looks at why apps are so important and how to entice consumers to make room on their smartphone hard drives for your app. Drawing on interviews from top execs from Hipmunk, Skyscanner, and industry expert Jeff Hasen, this is a deep dive into the latest thinking on mobile app development and marketing for travel brands.

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NOTE: We have moved away from the PDF format for reports; now you can read them in the new, online HTML5 responsive-design format. Check out an example here.

About These Reports

This is the latest in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month — 24 in a year. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.

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