Seth Borko

Latest Stories

Startups

How Travel’s Venture Capital Landscape Is Transformed: New Skift Research

The pandemic derailed record years of venture capital activity in travel, resetting the industry to 2014 levels of investment. But our assessment shows signs for optimism about the future of the travel industry and its ability to innovate technology and incubate globally relevant startups.

How Travel’s Venture Capital Landscape Is Transformed: New Skift Research

Airlines

What 2021 Has In Store for the Travel Industry: New Skift Research

Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that are in store for the travel industry as it begins the long uphill climb to recovery next year.

What 2021 Has In Store for the Travel Industry: New Skift Research

Skift Research

Skift Research Global Travel Outlook 2021

Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that it believes are in store for the travel industry as it begins the long uphill climb to recovery next year.

Skift Research Global Travel Outlook 2021

Short-Term Rentals

Can Airbnb Sustain a $100 Billion Valuation? New Skift Research

Thursday was a historic day for Airbnb and the travel industry at large. Airbnb is a excellent business, but is it a $100 billion business?

Can Airbnb Sustain a $100 Billion Valuation? New Skift Research

Short-Term Rentals

Exploring the Airbnb Paradox: New Skift Research

It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.

Exploring the Airbnb Paradox: New Skift Research

Skift Research

Airbnb and the Short-Term Rental Market 2020

It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.

Airbnb and the Short-Term Rental Market 2020

Short-Term Rentals

How Seasonality Drives Airbnb’s Volatile Earnings: Skift Research Analysis

To everything there is a season. And for Airbnb, that season is the third quarter.

How Seasonality Drives Airbnb’s Volatile Earnings: Skift Research Analysis

Short-Term Rentals

Airbnb Gets More Brand Punch From Its Marketing Spend, Numbers Show

Airbnb's secret sauce is its brand, which allowed it to buck the conventional wisdom and successfully compete against far larger incumbents. Can it maintain that direct traffic advantage if it hopes to scale?

Airbnb Gets More Brand Punch From Its Marketing Spend, Numbers Show

Travel Booking

Understanding the Finances Behind Trip.com’s Global Ambitions: New Skift Research

How do you measure the largest booking site in the world? Is it rooms sold, gross bookings, commissions earned, or profits. A look into Trip.com shows the need to be nuanced in analyzing an online travel agency's financials.

Understanding the Finances Behind Trip.com’s Global Ambitions: New Skift Research

Travel Booking

Lessons From Trip.com on the Future of Travel: New Skift Research

China is like no other place on Earth and Trip.com is like no other online travel agency. It offers lessons on how to build an industry-leading business and how to respond to our deepest crisis ever.

Lessons From Trip.com on the Future of Travel: New Skift Research