Skift Take

How do you measure the largest booking site in the world? Is it rooms sold, gross bookings, commissions earned, or profits. A look into Trip.com shows the need to be nuanced in analyzing an online travel agency's financials.

Skift Pro subscribers exclusive extract from the latest Skift Research report. Get the full report here to stay ahead of this trend. In our latest report, Skift Research looks into Trip.com. This is a business everyone in travel needs to understand. If you haven’t bumped up