Skift Take

Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that are in store for the travel industry as it begins the long uphill climb to recovery next year.

Skift Research is taking a different approach to its year-ahead travel outlook. Rather than a written report, we have decided to present key themes for the year ahead, along with backing charts, data, and quotes.

Our themes progress from a broad economic outlook and get progressively more specific. We cover why we believe leisure travel will return faster than business, but also why business travel is far from dead in the long run.

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We discuss how the pandemic has driven changes in capital, investment, and consolidation across the travel industry. And what these changes mean in the face of a fragmented regional recovery.

All across the globe, people appreciate the value that travel brings to their lives. When people earn more money, they choose to spend it on travel. This holds true across a vast range of human differences — cultural, geographical, religious, historical, generational, and more.

The defining tragedy of 9/11 certainly changed the way we travel — we still queue at airport security after all — but it didn’t stop it. So too, we expect coronavirus to transform, but not stop, the travel industry.

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This is the latest in a series of reports and data products that Skift Research puts out to help you analyze the impact of the coronavirus on the travel industry. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

After you subscribe, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. You will also be able to access our proprietary Skift Recovery Index and Skift Health Score data and reports.

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Tags: forecast, outlook, skift research, skift research estimates

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