Articles by Seth Borko

New Skift Research Report: The Crisis in Online Travel Agency Advertising

New Skift Research Report: The Crisis in Online Travel Agency Advertising

Seth Borko, Skift Research

Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but challenges are growing by the day.

6 days ago

New Skift Research Points to Amazon Playing a Larger Role in the Travel Industry

New Skift Research Points to Amazon Playing a Larger Role in the Travel Industry

Seth Borko, Skift Research

It’s dangerous to give Amazon breathing room in any industry; better to think through its implications for travel today. Amazon is not simply a threat, it offers lessons and opportunities for travel executives as well.

4 weeks ago

New Skift Research Report on Amazon Breaks Down What Every Travel Exec Needs to Know

New Skift Research Report on Amazon Breaks Down What Every Travel Exec Needs to Know

Seth Borko, Skift Research

Amazon likely has a role to play in the future of travel distribution, marketing, or devices — if not all three. Travel leaders need to prepare today or risk being caught flat-footed tomorrow.

1 month ago

Why Everybody Now Wants a Piece of the Tours and Activities Sector

Why Everybody Now Wants a Piece of the Tours and Activities Sector

Seth Borko, Skift Research

Large travel corporations can't seem to get enough of the tours and activities space. It's one to watch as the year unfolds. Deals can be a great way to get a foot in the door, but don't forget to make sure there is a strategic fit — and, of course, that the price is right.

2 months ago

New Skift Research Analyst Session: Exploring Vacation Rental Tech Must-Haves

New Skift Research Analyst Session: Exploring Vacation Rental Tech Must-Haves

Seth Borko, Skift Research

More consumers than ever are using vacation rentals. But as the line with hotels blurs and the industry enter a new growth phase, it faces unique challenges in delivering the hospitality guests expect. Technology will be key to providing an elevated guest experience and will help determine who sees the most success.

3 months ago

Interview: Stay Alfred CEO on Building the Future of Vacation Rental Tech

Interview: Stay Alfred CEO on Building the Future of Vacation Rental Tech

Seth Borko, Skift Research

There's a new generation of property managers trying to bring hotel-like professionalism and scale to the vacation rental market. Their tech chops will play a large role in determining if they succeed or fail.

3 months ago

New Skift Research Report: Decoding the Modern Vacation Rental Technology Landscape

New Skift Research Report: Decoding the Modern Vacation Rental Technology Landscape

Seth Borko, Skift Research

Vacation rentals are grappling with how to meet and exceed guest expectations across a fragmented market. As the industry grows, this challenge only gets tougher. A new generation of fast-evolving technologies could be part of the solution.

3 months ago

Airbnb Hedge Fund Report Is a Sign That This Unicorn Is Growing Up

Airbnb Hedge Fund Report Is a Sign That This Unicorn Is Growing Up

Seth Borko, Skift Research

Headlines can often miss a key point: Airbnb has a positive and growing cash flow. Airbnb was already in a small club of highly valued startups, but there's an even more elite group, those that can turn a profit.

4 months ago

New Skift Research Analyst Session: Venture Investment Trends In Travel

New Skift Research Analyst Session: Venture Investment Trends In Travel

Seth Borko, Skift Research

The travel startup landscape is more dynamic than ever. Not every company will succeed, but travel leaders need to know where these new entrants see cracks in the incumbent armor. Subscribe to Skift Research to learn more.

5 months ago

Travel Startups Work With Breakthrough Technologies That Could Threaten Industry Leaders

Travel Startups Work With Breakthrough Technologies That Could Threaten Industry Leaders

Seth Borko, Skift Research

Emerging technologies, like artificial intelligence and blockchain, have yet to make the leap from buzzword to mainstay, but have the potential to disrupt travel incumbents. The big players will have ample opportunity to adapt, though, and leading startups can play a role in helping executives grapple with when and how to implement these technologies.

5 months ago

New Skift Research Report: Venture Investment Trends and Startup Opportunities in Travel 2018

New Skift Research Report: Venture Investment Trends and Startup Opportunities in Travel 2018

Seth Borko, Skift Research

Venture capitalists invested a record amount in travel startups in 2017. The industry is no stranger to disruption, but we may be seeing some of the greatest changes of the last two decades. Our latest research report is a deep dive into these emerging trends with insights for founders, incumbents, and investors.

6 months ago