Seth Borko

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Behind the Business of Online Booking Sites: Skift Research

Around the world in 11 online travel agencies. Use our 2022 Online Travel Agency Factbook to compare the performance of booking sites from across five continents.

Seth Borko, Skift Research | 4 weeks ago
Behind the Business of Online Booking Sites: Skift Research

Announcements

What’s In Store for Global Travel in 2022: New Skift Research

With 2022 on the horizon, the travel recovery has begun in earnest. Brands are competing to win returning consumers but may find that old habits and preferences have evolved.

Seth Borko | 1 month ago
What’s In Store for Global Travel in 2022: New Skift Research

Skift Research

Skift Research Global Travel Outlook 2022

With 2022 on the horizon, the travel recovery has begun in earnest. Brands are competing to win returning consumers but may find that old habits and preferences have evolved.

1 month ago
Skift Research Global Travel Outlook 2022

Tour Operators

The Complexities of the Tour Operator Supply Chain: A Guide

Breaking down the tour operator supply chain reveals interesting insights about why some tour operators succeed — and others don't — and how so many seemingly different companies all fit together under one big tent.

Seth Borko | 3 months ago
The Complexities of the Tour Operator Supply Chain: A Guide

Tour Operators

The Coming Disruption to Tour Operators: New Skift Research

Tours is one of the last great offline sectors in the travel industry, but that cannot last. Changing consumer behavior and new tech is driving disruption in these businesses, the effects of which have only been compounded by the significant impact of Covid-19.

Seth Borko | 3 months ago
The Coming Disruption to Tour Operators: New Skift Research

Coronavirus

U.S. Hotel Giants Lead Travel Recovery: Skift Health Score

Optimism about the travel recovery in the U.S. hit a peak this summer. Hotels with a heavy American presence have benefited from the resulting occupancy boost as well as hopes for a long-term bump in conversions. Perhaps it should be no surprise that major U.S. hotel franchisors lead our health score list.

Seth Borko, Skift Research | 6 months ago
U.S. Hotel Giants Lead Travel Recovery: Skift Health Score

Coronavirus

Busting Independent Hotel Myths During Covid-19: New Skift Research

The conventional wisdom is that hotel brands are a safe harbor for owners during a storm. But has that been the case during Covid-19? Recent data suggests that the reality is far more nuanced.

Seth Borko, Skift Research | 6 months ago
Busting Independent Hotel Myths During Covid-19: New Skift Research

Coronavirus

U.S. Hotel Owners Need to Make These Decisions in 2021: New Skift Research

Travel is recovering, but hotel owners are not out of the woods yet. With travelers hitting the road again, it’s more important than ever for hotel owners to be agile with their businesses to ensure success.

Seth Borko, Skift Research | 6 months ago
U.S. Hotel Owners Need to Make These Decisions in 2021: New Skift Research

Coronavirus

How Much Will the New Digital Nomad Workforce Benefit Travel?

Remote work is here to stay. And that's a good thing for the travel industry as it will create a large market of long-term travelers that live and work anywhere. These digital nomads have the potential to be a small and mighty traveler type that are well worth understanding.

Seth Borko, Skift | 7 months ago
How Much Will the New Digital Nomad Workforce Benefit Travel?

Coronavirus

Digital Nomads — U.S. Market Analysis: New Skift Research

Remote work is here to stay and will have a dramatic impact on the travel industry as Americans rethink their relationship between work and travel.

Seth Borko, Skift Research | 8 months ago
Digital Nomads — U.S. Market Analysis: New Skift Research