Seth Borko

Latest Stories

Online Travel

Expedia and Booking Rebuild for Post-Pandemic Landscape: New Skift Research

Travel is back in full swing and Expedia Group and Booking Holdings are now fully recovered versus the pandemic. But under the hood, big changes are underway as these two booking sites revamp their strategies for the future.

Seth Borko, Skift Research | 1 year ago

Expedia and Booking Rebuild for Post-Pandemic Landscape: New Skift Research

Skift Research

Subscriptions and Memberships in Travel 2022

Subscriptions are ubiquitous in nearly every industry other than travel. Why the disconnect? The time is right for building paid travel subscriptions, powered by shifts in traveler priorities and work-life flexibility. Learn how to build travel memberships by analyzing three innovative case studies in this latest research report.

2 years ago
Subscriptions and Memberships in Travel 2022

Hotels

6 Lessons for Building Robust Travel Subscription Models: New Skift Research

Subscriptions are ubiquitous in nearly every industry other than travel. Why the disconnect? The time is right for building paid travel subscriptions, powered by shifts in traveler priorities and work-life flexibility. Learn how to build travel memberships by analyzing three innovative case studies in this latest research report.

Seth Borko, Skift Research | 2 years ago

6 Lessons for Building Robust Travel Subscription Models: New Skift Research

Online Travel

Can Online Travel’s Titans Ever Break Free of Google?

Airbnb is moving away from Google and performance advertising but few others seem to be following in its footsteps. We believe most online booking sites will remain reliant on Google for top of the funnel marketing post-pandemic. This sets up the search engine to retain its dominant position in travel.

Seth Borko | 2 years ago

Can Online Travel’s Titans Ever Break Free of Google?

Online Travel

Google’s Growing Impact on Travel in 2022: New Skift Research

The metasearch wars are drawing to a close and Google looks to be winning.

Skift Research | 2 years ago

Google’s Growing Impact on Travel in 2022: New Skift Research

Venture Capital

Venture Capital Returns in Force to Travel: New Skift Research

A resurgence of early-stage startups launched in 2021 points to a new wave of innovation and energy coming into the travel sector.

Seth Borko | 2 years ago

Venture Capital Returns in Force to Travel: New Skift Research

Announcements

Behind the Business of Online Booking Sites: Skift Research

Around the world in 11 online travel agencies. Use our 2022 Online Travel Agency Factbook to compare the performance of booking sites from across five continents.

Seth Borko, Skift Research | 2 years ago

Behind the Business of Online Booking Sites: Skift Research

Announcements

What’s In Store for Global Travel in 2022: New Skift Research

With 2022 on the horizon, the travel recovery has begun in earnest. Brands are competing to win returning consumers but may find that old habits and preferences have evolved.

Seth Borko | 2 years ago

What’s In Store for Global Travel in 2022: New Skift Research

Skift Research

Skift Research Global Travel Outlook 2022

With 2022 on the horizon, the travel recovery has begun in earnest. Brands are competing to win returning consumers but may find that old habits and preferences have evolved.

2 years ago
Skift Research Global Travel Outlook 2022

Tour Operators

The Complexities of the Tour Operator Supply Chain: A Guide

Breaking down the tour operator supply chain reveals interesting insights about why some tour operators succeed — and others don't — and how so many seemingly different companies all fit together under one big tent.

Seth Borko | 3 years ago

The Complexities of the Tour Operator Supply Chain: A Guide