Skift Take

Travel is back in full swing and Expedia Group and Booking Holdings are now fully recovered versus the pandemic. But under the hood, big changes are underway as these two booking sites revamp their strategies for the future.

In Skift Research’s latest report check in on the current state of Expedia Group and Booking Holdings, the big two online travel agencies in the U.S. and Europe, as they recover from the Covid-19 pandemic. 

In the short-term, Booking Holdings and Expedia Group are both recovering nicely from the depths of the Covid-19 pandemic. We look at how growth rates, regional strategies, and marketing efficiency are shaping up into year end. 

We also take a long-term perspective on how the online travel business model is evolving and what changes Expedia and Booking are making in return. Expedia is focused on launching loyalty and B2B partnerships. Booking Holdings is investing in new tech, including apps and fintech, and in matching Expedia’s cross-sector offering. 

What You’ll Learn in This Report

  • How Expedia and Booking’s Gross Bookings, Revenue, and Profits are recovering post-pandemic.
  • Marketing efficiency for Expedia and Booking year-to-date including how web traffic is shifting and relative returns on investment.
  • A look into the long-term dynamics that are redefining the online travel space.
  • New initiatives that Expedia and Booking are investing in for 2023 and beyond.

This is the latest in a series of reports and data products that Skift Research puts out to help you analyze the biggest trends in the travel industry. Tap into the opinions and insights of our seasoned network of staffers and contributors. More than 200 hours of desk research, data collection, and/or analysis goes into each report.

By subscribing to Skift Research, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. You will also be able to access our proprietary Skift Travel Health Index, Skift Travel Company Tracker, Hotel Tech Benchmark, and data from our regular traveler surveys.

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Tags: booking, earnings, expedia, marketing, online travel agencies, skift research

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