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Media and PR
Keeping a close watch on market share by revenue and social media presence is key to benchmarking marketing efforts.
Joyce Manalo, Skift | 10 years ago
The world is a fascinating place and brands that continue to touch and inspire will be rewarded.
The battle for 'likes' by airports is about improving experiences of guests who are already planning to transit, not in the middle of the booking process.
Brands, don't be shy. Share what and who you love. Be clever and they will follow.
Investing in a photo and video strategy with user generated contests and periodic programming has allowed this government agency to compete with big brands and destinations in the travel world.
Airlines are still leading the travel industry in online video content.
Booking sites have a ways to go to position themselves more in the consumer conversation.
Get insight into the little wins that can build into big successes.
Ground Transport
Hailo and Uber saw an easy opportunity to pick up new riders during the strike. Neither of them tweeted if they were involved in surge pricing, though.
