Articles by Joyce Manalo

Announcing: The Winners of Skifties 2015 Social Media Awards for Travel Brands

Announcing: The Winners of Skifties 2015 Social Media Awards for Travel Brands

Joyce Manalo, Skift

Congratulations to all the most effective travel brands on social media.

2 years ago

Top Three U.S. Cities for Meetings are Orlando, Chicago and Las Vegas

Top Three U.S. Cities for Meetings are Orlando, Chicago and Las Vegas

Joyce Manalo, Skift

Technology is augmenting face-to-face meetings rather than replacing it.

3 years ago

Skift Global Forum 2015: The Science and Art of Online User Reviews

Skift Global Forum 2015: The Science and Art of Online User Reviews

Joyce Manalo, Skift

Travel brands must be conscious about how people express themselves online to provide a platform-specific personalized customer service.

3 years ago

The Secret to a Successful Airline Customer Service Twitter Account

The Secret to a Successful Airline Customer Service Twitter Account

Joyce Manalo, Skift

Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.

3 years ago

Best Travel Ads This Week: A Day in the Life of Employees at Google, Fairmont and More

Best Travel Ads This Week: A Day in the Life of Employees at Google, Fairmont and More

Joyce Manalo, Skift

Getting behind the wheel of a global company as an engineer, CEO or a bartender can be fun and informative for both brands and loyal customers.

3 years ago

What Travel Marketers Need to Know About Facebook’s Second Quarter Earnings

What Travel Marketers Need to Know About Facebook’s Second Quarter Earnings

Joyce Manalo, Skift

Facebook's ad technology needs to keep up with the pace of users who have joined the platform's mobile and video crusade.

3 years ago

Twitter Travel Account Ghosting and Other No Shows During Latest Earnings Call

Twitter Travel Account Ghosting and Other No Shows During Latest Earnings Call

Joyce Manalo, Skift

There is great potential for Twitter to be the go-to-site for consumers, but somehow the brand just ends up making the site more complicated for the mass market.

3 years ago

Best Travel Ads This Week: Making Freebies and Surprises Count

Best Travel Ads This Week: Making Freebies and Surprises Count

Joyce Manalo, Skift

Collaborating with non-travel brands is a smart way for travel brands to capture a new audience that may not necessarily be current flyers, guests or visitors.

3 years ago

Skift Global Forum 2015: Museum Hack Founder on Making an Impact While Staying Small

Skift Global Forum 2015: Museum Hack Founder on Making an Impact While Staying Small

Joyce Manalo, Skift

Gray's company exemplifies the challenges of a business that is more original than it is scalable. But it's enduring creativity is one reason that it's making a second appearance at the Skift Global Forum.

3 years ago

Data and Diversity Drive Success of Bellagio’s Influencer Campaign

Data and Diversity Drive Success of Bellagio’s Influencer Campaign

Joyce Manalo, Skift

Influencer campaigns need to be just as targeted and measured as today's interest-based Facebook ads.

3 years ago

Best Travel Ads This Week: JetBlue Calls Out Gate Lice and More

Best Travel Ads This Week: JetBlue Calls Out Gate Lice and More

Joyce Manalo, Skift

Giving travelers a peek at what happens behind the scenes by sharing their staff's personal take is one way to build brand affinity.

3 years ago

What Snapchat’s Stories Mean to Millennials and Travel Brands

What Snapchat’s Stories Mean to Millennials and Travel Brands

Joyce Manalo, Skift

Snapchat's stories entice Millennials to see what locals experience, and the least travel brands can do on this platform is watch, learn, and iterate.

3 years ago