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Media and PR
Find new ways to engage with your brand's audience like they are community members not just fans.
Joyce Manalo, Skift | 10 years ago
The response time to tweets is a function of the effort it takes to prioritize and personalize.
Airlines
Travelers need to be better informed about how they can advantage of shopping at airport terminals.
Are visual-based social media platforms being leveraged enough by U.S. destination marketing organizations? We think they could do better.
At this point, vacationers have already made their holiday plans. It's good timing to publish videos that entertain as opposed to ones that promote.
Make your social media campaigns count by integrating your creative assets across relevant platforms and rewarding your fans with interactions filled with enthusiasm.
In times of anticipated crisis, man your Twitter stations. Provide up-to-date information, genuine sympathy and additional assistance.
Online Travel
Layering nearby capabilities and restaurant reviews on top of hotel and flight reservations are a power play in popularizing mobile app usage.
Expect to see more content focusing on America and Europe in the upcoming months.
A little humor and pride goes a long way with the growing demographic of LGBT travelers.
