Haixia Wang

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Tourism

The 10 Most-Read Skift Research Reports in 2021

What did travel executives read in 2021? What are the most important topics for them in navigating through the pandemic and calibrating for rebound and regrowth? Check out the Skift Research reports that are most read by Skift audience.

Haixia Wang, Skift Research | 2 years ago

The 10 Most-Read Skift Research Reports in 2021

Announcements

Take Our Skift Research Survey on Destination Marketing Trends

Skift Research is working on a new report unfolding lessons learned from the pandemic and forward looking growth strategies and plans for destination marketers. Share what your organization is doing with us. In turn, you get a FREE report with peer insights, executive interviews and Skift analysis that can help you optimize your own strategies.

Haixia Wang, Skift | 2 years ago

Take Our Skift Research Survey on Destination Marketing Trends

Announcements

Take This Survey on Post-Covid Event and Destination Trends

What will change for the event industry in the post-pandemic world? What roles will destinations play in the shift? Take a short survey and share your insights with us. All respondents get a complementary Skift Research report and get a chance to win a $100 Amazon gift card.

Haixia Wang | 2 years ago

Take This Survey on Post-Covid Event and Destination Trends

Tourism

1 out of 4 of U.S. Remote Workers Took Extended Trips: New Skift Research Travel Tracker

Remote work is here to stay and its impact on travel is starting to grow significantly. Twenty-three percent of American remote workers in our September survey said they had taken long trips as a result of working remotely, a sharp increase from eight months ago. Travel companies need to take note of how to serve this rising travel segment.

Haixia Wang | 3 years ago

1 out of 4 of U.S. Remote Workers Took Extended Trips: New Skift Research Travel Tracker

Announcements

Rebooting Customer Experience to Bring Back Travel’s Magic: New Skift-McKinsey Research

The Covid-19 pandemic upended life as we know it, and devastated the travel industry globally. As travel volumes are returning in many parts of the world, it will be essential to put renewed focus on customer experience in the months ahead. Travel companies that fail to do so risk being left behind in the recovery.

Haixia Wang | 3 years ago

Rebooting Customer Experience to Bring Back Travel’s Magic: New Skift-McKinsey Research

Skift Originals

July May Have Been Peak for Americans Traveling in 2021: New Skift Research Travel Tracker

July did turn out to be a record-breaking month for U.S. travel. However, the Delta variant might wipe out all the gains in the past few months. Will the dark winter in travel last year repeat itself? We certainly hope not.

Haixia Wang, Skift Research | 3 years ago

July May Have Been Peak for Americans Traveling in 2021: New Skift Research Travel Tracker

Online Travel

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world faced an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Haixia Wang | 3 years ago

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Skift Originals

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Haixia Wang, Skift Research | 3 years ago

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research

Skift Originals

Americans Traveling in May Surpassed Pre-Pandemic Levels: New Skift Research Travel Tracker

The U.S. May travel data signaled an exciting travel comeback this summer. Travel companies need to be prepared.

Haixia Wang, Skift | 3 years ago

Americans Traveling in May Surpassed Pre-Pandemic Levels: New Skift Research Travel Tracker

Skift Originals

45 Percent of Americans Say They’ll Increase Travel Spending in April

The U.S. travel rate jumped to 35.3 percent in March, marking the biggest two-month increase since travel hit rock bottom in April 2020. With over half of American adults already vaccinated, the summer vacation peak is looking very promising for the travel industry.

Haixia Wang, Skift Research | 3 years ago

45 Percent of Americans Say They’ll Increase Travel Spending in April