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We hope you enjoy reading these as much as we liked writing them.

Come and join Skift for an evening of travel trends to better understand the big forces defining travel in 2017 and beyond. And oh, to get a copy of our beautiful magazine, too!

Now that the regulatory and legal hurdles are out of the way, Alaska is free to gobble up Virgin America. But what will be left behind?

Want to become an expert in your industry in the new year? Now’s your chance with exclusive discounts on our Skift Research Reports and our SkiftEDU online learning course.

United's rollout of its Polaris Business Class went very smoothly from a communications perspective. But now that passengers are beginning to see it appear, has the airline over-promised what it can deliver?

Take it from us, email is the most important communication tool in the travel marketer's handbook. Our latest SkiftEDU webinar shows you how to take advantage of its power.

Young people aren’t one monolithic group: an 18-year-old is very different from a 34-year-old. The travel industry needs to act smarter and start thinking in subsets.

This Black Friday, we are giving you exclusive discounts to access our premium insights at a fraction of their regular costs.

United surprised the airline community when it announced that its basic economy fares wouldn't allow for free overhead carry-on luggage this week. To many, that makes its upcoming basic economy fare worse than the competition. But will mainstream passengers care?