Until now what the modern day supertraveler thinks and wants has not really been understood. The Supertraveler Manifesto lifts the lid on these high maintenance, highly connected individuals.
As American plans to operate its first full year of a revenue-based loyalty program, it's slowly releasing details on how it works. Most of the program rules fall into line with competitors, which should surprise almost nobody.
We at Skift will try and make sense of the epochal changes ahead, for ourselves, for this industry we so dearly love, and for the world curious about the future of travel and our industry.
There's a bit more clarity into how and when American and Delta are launching premium economy cabins next year, but the big question of how it'll be marketed yet remains unanswered.
SkiftEDU is adding another resource for the smarter travel marketer: Premium Webinars. Learn how to take your email marketing to the next level in our first live webinar on Nov 22.
Hyatt is experimenting with a revenue-based component to its loyalty program that only the airlines have so far implemented. How this turns out for hotel chain and its new World of Hyatt program may shape how the rest of the industry falls into step.
Our storytelling ambitions at Skift are growing bigger, and this year we've leaned into these big editorial projects in a big way. The key animating function for us is understanding the big picture around travel that you otherwise won't read in other travel or mainstream media. Expect deeper reporting from us over the coming year as well.