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I used to love Frontier Airlines. Service was great. The in-cabin experience was unique. There were critters on the tail of each airplane. But something happened to the airline in the last few years. Whether the legacy carriers forced it out of the business or the airline was lured in by the profits of Spirit, Frontier adopted an ultra-low-cost model, driving fees through the roof and customer sentiment through the floor. And while that general style of business may work for Spirit, customers weren’t having it with Frontier. Everyone suffered. Frontier fell out of favor. Plagued with customer complaints, Frontier’s CEO stepped down last week.
Can the airline survive this worst of times? Perhaps, but it may first need to rebuild its relationship with its customers and its staff.
SOCIAL QUOTE OF THE DAY
@denbizjournal it was time for a change…Frontier is not in a good spot. Denver no longer supports the once beloved company.
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Frontier Airlines CEO Resigns After Customer Complaints Rise: The CEO of Frontier Airlines resigned and was replaced by the carrier’s chairman and president, who vowed to improve a record of frequent flight delays and customer complaints. Read more at Skift
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Midwest Hotel Hopes to Set An Example in Fight Against Sex Trafficking: Hotel workers in the Omaha area are undergoing training on how to spot women and minors being forced into prostitution. Read more at Skift
Marriott’s Autograph Collection Launches Celebrity Q&A Video Series: Autograph Collection Hotels launched a new content campaign called “The Individualists” this week, in partnership with Variety magazine’s Actors on Actors video series, to celebrate its five years in existence. Read more at Skift
Wyndham’s New Loyalty Program Puts Focus on High-End Rewards: Think of any hotel loyalty program off the top of your head and chances are that you’ll come up with either Hilton, Marriott, Hyatt or Starwood, four of the behemoths in the industry. They’re popular for a reason: They’ve got award-winning loyalty programs with cobranded credit cards and they have a wide spectrum of hotels all over the United States. But is there space for another player within that scrum? Wyndham thinks so, and it is retooling its loyalty program to prove it. Read more at Skift
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