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I used to love Frontier Airlines. Service was great. The in-cabin experience was unique. There were critters on the tail of each airplane. But something happened to the airline in the last few years. Whether the legacy carriers forced it out of the business or the airline was lured in by the profits of Spirit, Frontier adopted an ultra-low-cost model, driving fees through the roof and customer sentiment through the floor. And while that general style of business may work for Spirit, customers weren’t having it with Frontier. Everyone suffered. Frontier fell out of favor. Plagued with customer complaints, Frontier’s CEO stepped down last week.
Can the airline survive this worst of times? Perhaps, but it may first need to rebuild its relationship with its customers and its staff.
SOCIAL QUOTE OF THE DAY
@denbizjournal it was time for a change…Frontier is not in a good spot. Denver no longer supports the once beloved company.
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Reddit is putting together a solid aid package together to help out in Nepal. Donate here.
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Can be sent to gm[at]skift[dot]com or to @grantkmartin