In a new era of experiential marketing, hotel groups like Benchmark Hospitality are finding power in storytelling to celebrate both employee and guest relationships.
Triumph Hotels' development of individual blogs and walking tours for each historic property celebrates a local, deep-rooted New York neighborhood experience.
CWT characterizes its 2013 financial performance as "strong," but even excluding the impact of U.S. government sequestration the company's sales volume and transactions were flat.
While the hospitality industry is becoming more aware about the impact of user-generated peer reviews, Getaroom and ReviewPro explain why they're important and why they're exploding in popularity.
Tourisme Montreal is inspiring other tourism boards throughout North America with its successful experiential marketing, special events and multi-prong transmedia communications.
The Ritz-Carlton Company is finding a sweet spot between modern design and traditional luxury for various age groups, but there's some work to be done on brand communications aligned with today's connected traveler.
How a thoughtful Texan hotelier was able to create one of the most innovative hotel groups in America is a testament to understanding the role hotels can play in inspiring guests to reconnect with themselves.
By Marriott Hotels partnering with interesting and diverse indie properties, and maintaining a hands-off policy, the Autograph Collection is evolving rapidly and organically in both major and secondary markets.