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New Report: Competing for Relevance in the AI Era

Travel marketing is entering a new phase as AI and shifting discovery habits reshape how brands connect with travelers. Based on insights from 10 industry leaders, this report explores how marketing is becoming more dynamic, more connected, and more dependent on relevance, trust, and real-time value.
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How Payment Systems Are Changing in Travel and Hospitality

Payment systems increasingly surface at moments that affect both the guest experience and internal operations. This report examines how industry leaders describe the current state of payments, where they see constraints, and which capabilities they believe will matter most over the next several years.
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Why Airlines Are Embracing Digital Transformation

The race to modernize aviation is underway. Legacy systems, static loyalty models, and siloed operations are giving way to connected, digital systems built for scale. The carriers that move early and build smart will set the pace for the next decade of air travel.
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Skift Travel Health Index

February 2026 Highlights

After a promising start to the year, the travel industry saw growth level off in February 2026. An index of 100 this month, indicates a stable market that matches performance levels seen in 2025, yet, this plateau also signals a cautionary phase for travel.

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The aviation sector’s premier source for exclusive news and insightful analysis, written by industry experts. We cover everything from who’s flying where, to innovative strategy, fleet, finance, and airline and airport data.

The world’s most respected online resource for event professionals, complete with free newsletters, articles, events, and reports – all focused on the latest event-specific trends, technology, innovation, and education.

As the hospitality industry’s insider email for the past two decades, we boil down the essential industry news into a quick, easily-digestible comprehensive daily report. Trusted by top executives around the world.

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