Amex GBT, Amadeus: AI Usage is Getting Cheaper, Voice May Be a Gamechanger
Photo Credit: (From left) Marilyn Markham of AMEX GBT and Rodrigo Acuna Agost of Amadeus discuss AI in business travel with Skift's Seth Borko at the Skift Data + AI Summit June 4, 2025 in New York. Skift
Skift Take
Generative AI is becoming more accessible in several ways: At large businesses, costs per transaction are falling, and voice-to-voice interactions may provide an ease of use that brings AI to the masses.
While building cutting-edge AI models remains an expensive proposition, the actual cost to use them is nosediving.
That's the view of Rodrigo Acuna Agost, head of research and the AI Center of Excellence at Amadeus.
"In 18 months, I think it's decreased ... 240 times less," Acuna Agost said, referring to the cost per token in GPT-4. He estimated the cost of using "voice-to-voice and phone" is roughly $1 per conversation.
Marilyn Markham, vice president, AI strategy and automation at Amex GBT, agreed that the "cost per transaction is decreasing ... it's actually quite inexpensive," but pointed to other factors that need to be cons
