Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation
Photo Caption: A still image from Choice Hotels' latest marketing blitz. This example shows actor and writer Keegan-Michael Key pitching the Comfort Inns & Suites brand. Source: Choice Hotels.
Skift Take
Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.
Choice Hotels is about to begin a year-long U.S. marketing campaign to raise awareness for its brands. Ads will air on linear and streaming TV and platforms like Spotify as part of a multi-million dollar effort.
Choice Hotels, founded in 1939, has for decades used traditional broadcast and outdoor billboard advertising to raise brand awareness.
But the company's chief marketing officer, Noha Abdalla, has been refining the company's operational model to more efficiently raise brand awareness with new digital tools and platforms. Besides TV, the group is experimenting with digital-video ads and podcast placements, which are cheaper than traditional TV spots and aim to be more efficient at targeting relevant demographic groups.
https://youtu.be/yj0xaRgRGaU?feature=shared Complex PitchChoice Hotels faces a challenge as it seeks to pitch four major brands — Radisson, Cambria Hotels, Comfort, and Quality Inn — while also alluding to 18 other b
