This may be the next generation of travel ad tech, but it will need to keep watch for Google in its rear-view mirror.
Travel's ad tech players have a new rival, and travel brands have another way to reach customers on the move.
It is about showing somebody an ad in the exact right timeframe, and for the exact right product, in the place that they want to go. Get the report, get deeper insights into travel booking tech.
Advertising technology is changing how marketers drive people to booking in digital, gone are the days of just search engine marketing.
Sociomantic last year launched a retargeting solution for airlines. So now the company will have more Big Data and big money behind it.