Articles tagged “ad tech”

Media and PR

Hotel Marketers Prepare for the Death of Tracking Cookies

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

Sean O'Neill, Skift | 3 years ago

Hotel Marketers Prepare for the Death of Tracking Cookies

Online Travel

Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business

Amazon founder Jeff Bezos is the most interesting man in the world. Well, not really, but Sojern CEO Mark Rabe thinks Amazon's developing digital advertising business is the most interesting trend he's tracking. He could be right.

Sean O'Neill, Skift | 5 years ago

Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business

Online Travel

Ad Tech Is Driving One-to-One Marketing in Travel Booking

It is about showing somebody an ad in the exact right timeframe, and for the exact right product, in the place that they want to go. Get the report, get deeper insights into travel booking tech.

James O'Brien, Skift | 9 years ago

Ad Tech Is Driving One-to-One Marketing in Travel Booking

Airlines

Ad Tech Is Changing Everything Marketers Know About Travel Booking

Advertising technology is changing how marketers drive people to booking in digital, gone are the days of just search engine marketing.

James O'Brien, Skift | 9 years ago

Ad Tech Is Changing Everything Marketers Know About Travel Booking