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Articles tagged “ad tech”

Intent Media Acquires Voyat in Effort to Build Next-Gen Travel Ad Tech Company

Intent Media Acquires Voyat in Effort to Build Next-Gen Travel Ad Tech Company

Liana B. Baker, Reuters

This may be the next generation of travel ad tech, but it will need to keep watch for Google in its rear-view mirror.

6 months ago

Facebook Launches Mobile Advertising Network for Better Targeting

Facebook Launches Mobile Advertising Network for Better Targeting

Barbara Ortutay, Associated Press

Travel's ad tech players have a new rival, and travel brands have another way to reach customers on the move.

3 years ago

Ad Tech Is Driving One-to-One Marketing in Travel Booking

Ad Tech Is Driving One-to-One Marketing in Travel Booking

James O'Brien, Skift

It is about showing somebody an ad in the exact right timeframe, and for the exact right product, in the place that they want to go. Get the report, get deeper insights into travel booking tech.

3 years ago

Ad Tech Is Changing Everything Marketers Know About Travel Booking

Ad Tech Is Changing Everything Marketers Know About Travel Booking

James O'Brien, Skift

Advertising technology is changing how marketers drive people to booking in digital, gone are the days of just search engine marketing.

3 years ago

Big Data Specialist Dunnhumby Acquires Ad Tech Firm Sociomantic Labs for Hundreds of Millions

Big Data Specialist Dunnhumby Acquires Ad Tech Firm Sociomantic Labs for Hundreds of Millions

VentureBeat

Sociomantic last year launched a retargeting solution for airlines. So now the company will have more Big Data and big money behind it.

3 years ago