Skift Take
Viator's growth as a tours and activities platform both lifts and exhausts Tripadvisor's revenue, in a seemingly relentless pursuit of brand strength through performance marketing spend.
Viator continues to be the star performer for Tripadvisor, accounting for 44% of the company's total revenue in the second quarter of this year. But its parent company is spending nearly as much money as it generates to elevate Viator's positioning as an experiences platform.
Tripadvisor's total revenue for the second quarter ended June 30, 2023, saw 18% growth to $494 million. Viator brought in $216 million in revenue – up from $136 million. Tripadvisor's Core Revenue saw a 2% increase, at $279 million versus $274 million in the same period a year ago.
Excluding the impact of currency exchange rate fluctuations, Tripadvisor estimated year-over-year growt