TripAdvisor wants to be the go-to place for consumers to find in-destination activities on their smartphones. Citymaps will not only help consumers with map-based attractions' searches but will bolster TripAdvisor's abilities to perform location-based marketing. Expect more of those TripAdvisor notifications when you amble by an interesting tourist spot.
Airbnb is going to be a player in local activities and possibly restaurant reservations, both of which are a focus of its new -- and still unreleased -- app. Google aims to get more involved as well.
TripAdvisor took a beating in the second quarter, but its growing tours and activities sector is showing strength as the company tries to become all things to all travelers.
Peek boasts that it provides a great booking experience on both desktop and mobile devices, which at this stage in the game is a must if tours and activities platforms hope to keep pace with consumer demands and behavior.
If hospitality is what travel businesses are built on, how hospitable do the front line employees feel about their work? In this new series we reveal just that.
Adventure.com gambled on charging a 20 percent fee to guides, which was considerably higher than the going rate. Unanswered is whether the peer to peer concept in tours and activities really is viable on a large-scale basis.
Zerve investors obviously determined that any acquisition offers that emerged weren't in their best interests but at least now it's certain that there was at least one concrete buyout offer, if not others, out there.
It is a war zone in tours and activities this week as all of the platform players are scrambling to pick up the pieces of Zerve.
Don't miss the forest for the trees: TripAdvisor is evolving into a well-rounded travel planning AND booking site. If hotel bookings on TripAdvisor eventually fall short of expectations it would be a big blow, but then tours and activities, restaurant reservations, vacation rentals, hotel metasearch and reviews can all play a role in taking up some of the slack.
As with anything Google does, you can expect Google Trips to be very much a work in progress that goes through numerous iterations before it becomes available to the public. But its beta release expands Google's footprint in the travel ecosystem especially since so many consumers begin their trip planning in the search engine and explore destinations with the Maps app.