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TripAdvisor Buys Citymaps to Deepen Location-Based Activities Marketing

TripAdvisor wants to be the go-to place for consumers to find in-destination activities on their smartphones. Citymaps will not only help consumers with map-based attractions' searches but will bolster TripAdvisor's abilities to perform location-based marketing. Expect more of those TripAdvisor notifications when you amble by an interesting tourist spot.

Airbnb Tests Standalone Guide and Restaurants App

Airbnb is going to be a player in local activities and possibly restaurant reservations, both of which are a focus of its new -- and still unreleased -- app. Google aims to get more involved as well.

Attractions Were a Bright Spot in TripAdvisor’s Tough 2nd Quarter

TripAdvisor took a beating in the second quarter, but its growing tours and activities sector is showing strength as the company tries to become all things to all travelers.

Peek Raises $10 Million, JetBlue Invests in Ride-Sharing in Travel Startup Funding This Week

Peek boasts that it provides a great booking experience on both desktop and mobile devices, which at this stage in the game is a must if tours and activities platforms hope to keep pace with consumer demands and behavior.

New Skift Monthly Series: Voices From the Front Lines of Travel

If hospitality is what travel businesses are built on, how hospitable do the front line employees feel about their work? In this new series we reveal just that.

Adventure.com Failed But What Did It Do Right and Wrong?

Adventure.com gambled on charging a 20 percent fee to guides, which was considerably higher than the going rate. Unanswered is whether the peer to peer concept in tours and activities really is viable on a large-scale basis.

Tour Platform Zozi Offered to Acquire Zerve for $6 Million After Shutdown Announcement

Zerve investors obviously determined that any acquisition offers that emerged weren't in their best interests but at least now it's certain that there was at least one concrete buyout offer, if not others, out there.

Tours Land Grab Under Way as FareHarbor Gives Temporary Lifeline to Zerve

It is a war zone in tours and activities this week as all of the platform players are scrambling to pick up the pieces of Zerve.

Beyond TripAdvisor Hotel Bookings: Its Tours and Restaurants on Track to Become $500 Million Business

Don't miss the forest for the trees: TripAdvisor is evolving into a well-rounded travel planning AND booking site. If hotel bookings on TripAdvisor eventually fall short of expectations it would be a big blow, but then tours and activities, restaurant reservations, vacation rentals, hotel metasearch and reviews can all play a role in taking up some of the slack.

Google’s New Travel App Is a Mashup of Guidebook and TripIt

As with anything Google does, you can expect Google Trips to be very much a work in progress that goes through numerous iterations before it becomes available to the public. But its beta release expands Google's footprint in the travel ecosystem especially since so many consumers begin their trip planning in the search engine and explore destinations with the Maps app.