Skift India Report: More Travelers Are Embracing Travel Rewards and Benefits
Photo Credit: Indian travelers hold airport lounge access in high regard as a travel-related reward. Flickr / Heather Cowper
Skift Take
Travel and tourism companies are successfully building aspirational value into their travel benefits. Now they must pay heed to “predictable personalization” to engage with the customer in relevant ways.
Indian consumers are willing to use their payment cards for travel expenses and everyday costs when travel-related rewards are offered – 83% of consumers, according to a Collinson research report titled "The New Rules of Engagement: Customer Expectations Revealed."
This trend underscores the potential for financial services brands to tap into the Indian market by providing compelling travel rewards and building deeper customer connections.
Most recently, digital payments company Visa collaborated with Indian conglomerate Adani Group to introduce branded cards for travelers. Last month, IDFC First Bank, Club Vistara and Mastercard joined hands to launch a travel credit card to meet the ever-changing demands of new-age travelers.
Also, with travel firmly back on the agenda, the report revealed that Indian travelers hold airport lounge access in high regard as a travel-related reward.
Such benefits have a positive effect on the emotional conne
