What It Takes to Build the Perfect Premium Airport Lounge


Skift Take

Here are the brands that are innovating and getting the lounge experience right.

Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.  As friction is being removed from the check-in process and security with programs in the United States including Clear and Pre-Check (as well as their local counterparts), travelers are increasingly spending less time at airports before they fly. But the role of the lounge is still important as a brand differentiator and as a way to coddle premium passengers who are vitally important to revenue. But not all lounges and experiences are c