13 Big Winners in Travel Advertising at Cannes Lions 2017

Editor's Note: This past week creatives from around the world descended on the south of France for the Cannes Lions International Festival of Creativity, the most coveted creative awards in the industry. Jesse Desjardins, global manager of social content for Tourism Australia was on hand during the event and he shared his insights below on the most-awarded campaigns in travel. Skift has covered Desjardins work at Tourism Australia in the past, most notably the destination marketing organization's Instagram efforts. Here are the travel campaigns that received accolades: Campaign: Doors of Thrones, Tourism Ireland Agency: Publicis London https://youtu.be/5KN99jVU8BI Popular HBO television series Game of Thrones has been a major tourism driver for its filming locations, including Northern Ireland. When the devastating Storm Gertrude took down ancient interlocking beech trees from The Dark Hedges, a location used as "The Kingsroad" in the show, Tourism Ireland had the tre