Legoland, which includes parks in California and Florida, has established itself as a popular option for the families-with-small-kids set. Will parent company Merlin Entertainments be successful as it tries to expand the brand beyond established theme park regions in the U.S.?
Like Universal, Legoland hopes it can start picking off guests from the nearby Disney kingdom.
As a parent of a young girl, we know Friends plays well, but traditional Legos are just as attractive to their creative minds.
Better keep looking in that rear-view mirror Disney. Lego's building something big.
Going back to plans that were shelved following the global downturn is either a signal of health or hubris.
A better response by Legoland would have been to invest in more security rather than bow to pressure from England's most inbred political activists.
Merlin Entertainments is a global theme park and attractions behemoth. Proceeds from the public offering would be used to pay down debt and for further expansion.