No Disney Neighbor Needed — Legoland Considering Small-Town Strategy for U.S. Expansion
Deena Shanker and Polly Mosendz, Bloomberg
Legoland, which includes parks in California and Florida, has established itself as a popular option for the families-with-small-kids set. Will parent company Merlin Entertainments be successful as it tries to expand the brand beyond established theme park regions in the U.S.?
4 months ago