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No Disney Neighbor Needed — Legoland Considering Small-Town Strategy for U.S. Expansion

Legoland, which includes parks in California and Florida, has established itself as a popular option for the families-with-small-kids set. Will parent company Merlin Entertainments be successful as it tries to expand the brand beyond established theme park regions in the U.S.?

Legoland’s Florida Resort Is Growing for the First Time

Like Universal, Legoland hopes it can start picking off guests from the nearby Disney kingdom.

Legoland Makes a Play for Young Girls With New Friends Attractions

As a parent of a young girl, we know Friends plays well, but traditional Legos are just as attractive to their creative minds.

A New Legoland Theme Park Is Headed to South Korea

Better keep looking in that rear-view mirror Disney. Lego's building something big.

Dubai Rolls Out Plans for New Resort Complex That Includes Legoland

Going back to plans that were shelved following the global downturn is either a signal of health or hubris.

Right-Wing Hate Groups Target Muslim Family Day at Legoland

A better response by Legoland would have been to invest in more security rather than bow to pressure from England's most inbred political activists.

Theme Park and Attractions Owners Plan $1.3 Billion Public Offering

Merlin Entertainments is a global theme park and attractions behemoth. Proceeds from the public offering would be used to pay down debt and for further expansion.