Hanna Hoikkala, Niklas Magnusson and Niclas Rolander, Bloomberg
Trends like this take time to play out, but that doesn't mean things aren't changing. Even if it's only a few people, in a few countries, the backlash against flying is real.
5 months ago
Patrick Whyte, Skift
Given that Thomas Cook released a statement about the potential sale, this looks pretty serious. But it begs the question: Just what will Thomas Cook have left if and when it sells its airlines and Nordics divisions?
9 months ago
Hanna Hoikkala and Niklas Magnusson, Bloomberg
Is airline passenger behavior in Sweden, where the numbers have been dropping, an outlier, or a sign of things to come? What is certainly true is this is a signal to airlines to get their efforts to reduce their carbon footprints in high gear.
11 months ago
Vanessa Gera and Aleksandar Ljubojevic, Associated Press
Some museums have been leaders in emerging tourism trends in recent years. Those trends include travelers' fascination for strange, even disgusting, experiences that they can't get at home.
1 year ago
Hanna Hoikkala and Niklas Magnusson, Bloomberg
Scandic Hotels isn't just counting on summer heat and a weak krona to put more heads in beds this summer. It's also investing in its digital and customer experiences that could also entice people to book stays.
2 years ago
Hanna Hoikkala and Niklas Magnusson, Bloomberg
Now seems like a great time to score a deal on a hotel room in Stockholm. Its current situation demonstrates the careful balance required between supply and demand in the hotel business.
2 years ago
Jesse Desjardins, Skift
The big lesson here is that digital first is the future.
3 years ago
Dan Peltier, Skift
Sweden is in a unique position to tell a story that few other countries can. While Airbnb may be able to build a new revenue stream in destination marketing, it's also interested in getting bookings from its listings in the country.
3 years ago
Justin Bachmann, Bloomberg
Soon after this story was written, Sweden reintroduced compulsory military service so its passport comes with new responsibilities but the overall point about the desirability of its passport remains.
3 years ago
Jesse Desjardins , Skift
Airbnb has emerged as the leader in travel product. Now it's horning into travel creative, as well.
4 years ago
Deanna Ting, Skift
This clever campaign takes advantage of an often underutilized tourism resource that most destinations overlook: locals.
4 years ago
Karl Ritter, Associated Press
The lack of leadership on issues like this around the world is only equalled by the misplaced fear.
4 years ago
