Articles tagged “sweden”

Airbnb’s Latest Role Is Destination Marketing for Sweden

Airbnb’s Latest Role Is Destination Marketing for Sweden

Dan Peltier, Skift

Sweden is in a unique position to tell a story that few other countries can. While Airbnb may be able to build a new revenue stream in destination marketing, it's also interested in getting bookings from its listings in the country.

2 days ago

Sweden Ranked as Having Best Passport in the World

Sweden Ranked as Having Best Passport in the World

Justin Bachmann, Bloomberg

Soon after this story was written, Sweden reintroduced compulsory military service so its passport comes with new responsibilities but the overall point about the desirability of its passport remains.

3 months ago

5 Big Travel Winners at Cannes Lions Advertising Awards

5 Big Travel Winners at Cannes Lions Advertising Awards

Jesse Desjardins , Skift

Airbnb has emerged as the leader in travel product. Now it's horning into travel creative, as well.

11 months ago

Sweden Positions Locals as Global Tourism Ambassadors With First Country Phone Number

Sweden Positions Locals as Global Tourism Ambassadors With First Country Phone Number

Deanna Ting, Skift

This clever campaign takes advantage of an often underutilized tourism resource that most destinations overlook: locals.

1 year ago

Sweden’s New Travel Restrictions Signal a Return to Europe’s Borders

Sweden’s New Travel Restrictions Signal a Return to Europe’s Borders

Karl Ritter, Associated Press

The lack of leadership on issues like this around the world is only equalled by the misplaced fear.

1 year ago

The Future of Meetings Is Cold and Exclusive at Sweden’s Icehotel

The Future of Meetings Is Cold and Exclusive at Sweden’s Icehotel

Greg Oates, Skift

The original vision at Icehotel 26 years ago combined a love for sustainability, creativity and local culture in a hotel environment, which has come to define today's corporate incentive programs.

1 year ago

New Data Deck: State of Travel 2015, Europe

New Data Deck: State of Travel 2015, Europe

Rafat Ali, Skift

From overarching trends to the ever-increasing impact of mobile and online technology — and offering a deep look at what’s happening in every critical travel vertical — this is the state of the travel industry in Europe in 2015.

2 years ago

Which Nordic Nations Are Making Friends Fastest on Twitter?

Which Nordic Nations Are Making Friends Fastest on Twitter?

Joyce Manalo, Skift

It's not all about friends, but for destinations it is about communicating to as many of your target audiences as you can in a language they can understand.

3 years ago

New Norwegian Air Route Drives Scandinavian Travelers to Florida

New Norwegian Air Route Drives Scandinavian Travelers to Florida

Hannah Sampson, Miami Herald

Snow for sun is an easy trade-off and high demand for the new connection is driving Norwegian's North American expansion with more low-cost routes expected in 2015.

3 years ago

Stockholm Airport Turns Instagram Photos Into City Guides for Tourists

Stockholm Airport Turns Instagram Photos Into City Guides for Tourists

Samantha Shankman, Skift

Travel marketers worldwide are trying to figure out how to use new mobile apps like Instagram, Snapchat, and Vine to connect with customers. Arlanda makes a smart choice in providing a service that flyers will interact with and remember.

3 years ago

Sweden Turns to Its Flag to Create a Brand New Country Identity

Sweden Turns to Its Flag to Create a Brand New Country Identity

Samantha Shankman, Skift

The simple symbolism of Sweden's flag matched with a bold color scheme results in a strong new look, especially when compared to its former bleak identity.

4 years ago

Stockholm Airport Uses a Food Truck for Hands-On Restaurant Marketing

Stockholm Airport Uses a Food Truck for Hands-On Restaurant Marketing

Samantha Shankman, Skift

Airports are becoming destinations in their own right as they incorporate characteristics of the cities they represent and boost revenues through retail and restaurants. Stockholm's airport is clever to target Swedes who will use the airport the most.

4 years ago

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