Creepy Trivago Guy May Be the Secret to the Company’s U.S. Success
Photo Credit: The hotel-shopping site with the weird name, Trivago, is starting to gain traction in the U.S. based on a lot of TV advertising Pictured is actor Tim Williams, appearing in a Trivago commercial. Trivago
Skift Take
It's tough for a European brand to really take hold in the U.S. -- or vice versa -- but Trivago is on the way to doing it.
All of that TV advertising for Trivago, Expedia Inc.'s fastest-growing brand, appears to be paying off as the U.S. became the Germany-based hotel-shopping site's largest market for the first time in the first quarter of 2015.
And Trivago turned a profit -- $5 million in adjusted EBITDA -- in the quarter, as well, although Expedia is emphasizing Trivago's growth over recording profits.
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