Facebook Delivers Highest Social ROI for Travel Brands
Photo Credit: Pure Michigan sends an average of six non-paid tweets every day. PlaceIt.net
Skift Take
Although travel brands can no longer ignore social networks, it appears they are more focused on engaging their communities than investing the millions of ad dollars that sites are after.
Travel advertisers' paid social media budgets are slowly increasing despite several advertisers' concerns that the returns don't match those of paid search.
Paid social media spend is estimated to now account for between 5 percent and 10 percent of most travel companies' digital budgets, according to eMarketer's new report "The US Travel Industry 2014: Digital Ad Spending Forecast and Trends."
Advertisers are now aware that meeting consumers where they are online mean
