2025 Archives

Everyone wants the luxury traveler, but no two hotel groups define “luxury” the same way. From yachts to boutique collections to loyalty tie-ins, hotel giants are rewriting the rules to win the richest guests in a race that keeps getting bigger.

Luxury travel discovery is being rewritten by large language models — and PR has become performance marketing for machines, not just people. Brands still optimizing for yesterday’s gatekeepers risk disappearing from tomorrow’s consideration set.

Each January, travel leaders face the same question: which signals matter enough to act on? Skift Megatrends arrive at the perfect moment, giving teams a preview of the forces that will influence demand, competition, and consumer behavior in the coming year.

What started as revenge travel post Covid has now changed into Indians taking every event and turning into an opportunity to travel.

Hauenstein played a pivotal role in Delta’s premium push, which has made Delta one of the most profitable airlines in the U.S.

As China makes more advances on flying taxis, the Trump administration is hoping it can speed up the U.S. effort. The biggest startups hope for a 2026 debut.

Airlines and governments are being forced to adapt to Dehli's worsening winter pollution as visibility drops.

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI.

That Airbnb didn't acquire Tiqets for its own experiences business after leading a Series C funding round, didn't give Tiqets much street cred. The Expedia deal couldn't have been a very substantial one for investors given the lack of financial disclosures.

Chinese travelers tend to be big spenders in Japan, so Japanese tourism officials are surely eager for Tokyo and Beijing to find ways to defuse the tensions between the two countries quickly before the industry — and the economy — takes a major hit.