2025 Archives

Prism filed for an IPO barely a few hours before 2026. After years of missed windows and pulled papers, the December 31 confidential filing keeps the promise alive while buying time on everything else.

We have answers to some of Ask Skift's most popular questions in 2025, including how travel brands use TikTok and the latest trends in hotel loyalty programs.

Travel’s reliance on legacy infrastructure continues to shape the ceiling for innovation. OnArrival aims to lower that barrier with an open-access platform that gives consumer brands a faster path to launching and scaling travel products.

Air travel has entered a new era, and airlines are redesigning the travel experience from the ground up. For American Airlines, this means leveraging AI, automation, and real-time data to deliver smarter discovery, greater transparency in choice, reduced friction, and enhanced customer care.

Total overseas visitation to the U.S. fell in 2025, but some states are faring better than others.

While the depreciating rupee pressured costs and outbound demand, it was a cascade of geopolitical and operational shocks that truly tested Indian travel companies.

As the airline industry increasingly turns more premium, loyalty programs — already airlines’ biggest asset — are becoming even more important to their long-term strategy.

It's great to be an airline like Ryanair: Your market clout is so strong that OTAs are just glad to sell your flights without receiving any other compensation from the airline.

Test your knowledge of the year's events in the global hotel industry as reported in Skift.

For today’s short-term rental hosts and operators, margins are tightening as the market matures. As tax and regulatory issues continue to be a moving target, new research underscores why compliance is emerging as one of the most consequential and underestimated issues facing the STR sector today.