Articles tagged “tv”

Tourism

South Korea Adds NewJeans as Tourism Ambassadors to Ride K-Pop ‘Hallyu’ Wave

For those asking, ‘What's Hallyu?’ you’re clearly not young enough! The Korean wave is huge, and the tourism ministry is make sure that it taps into this craze to attract foreign visitors.

Peden Doma Bhutia | 4 months ago

South Korea Adds NewJeans as Tourism Ambassadors to Ride K-Pop ‘Hallyu’ Wave

Online Travel

What Happened to the Trivago Guy?

Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.

Dennis Schaal | 7 months ago

What Happened to the Trivago Guy?

Media and PR

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.

Dawit Habtemariam | 7 months ago

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

Hotels

Hilton’s 2024 Grammy Ad Spotlights Rewards Program and Icelandic Musician Laufey

Hilton is running two new TV ads during the Grammy Awards, with one featuring the artist Laufey. The hotel group aims to woo music lovers by offering concerts and live events as some of the redemption options in its loyalty program.

Sean O'Neill | 10 months ago

Hilton’s 2024 Grammy Ad Spotlights Rewards Program and Icelandic Musician Laufey

Experiences

GetYourGuide’s TV Ad Blitz Aims to Challenge Viator in the U.S.

GetYourGuide, which has raised more than $1 billion in startup funding, needs to grow its market in the U.S. to reach its targets. A series of new TV ads may help move the needle.

Sean O'Neill | 10 months ago

GetYourGuide’s TV Ad Blitz Aims to Challenge Viator in the U.S.

Hotels

Top Hotel Brands Ranked by U.S. TV Ad Spending

Hilton led in TV ad spending last year, despite more ad dollars migrating to streaming platforms. One factor is that supply is oddly going down.

Sean O'Neill | 10 months ago

Top Hotel Brands Ranked by U.S. TV Ad Spending

Experiences

Tripadvisor’s ‘Juicy’ Ad for Viator

Tripadvisor and Viator, or at least the creative department, have a sense of humor — and it is effective.

Dennis Schaal | 1 year ago

Tripadvisor’s ‘Juicy’ Ad for Viator

Online Travel

What Indian Travelers Are Looking For Now: India Report

Indian travelers are price sensitive, but don't make the mistake of thinking they are not big spenders. They're all about getting bang for their buck.

Peden Doma Bhutia | 1 year ago

What Indian Travelers Are Looking For Now: India Report

Tourism

VisitBritain to Embrace Movie Tourism in 2024

By incorporating popular media, VisitBritain seems to know what sells in tourism now.

Dawit Habtemariam | 1 year ago

VisitBritain to Embrace Movie Tourism in 2024

Online Travel

The Trivago Guy Is Back But His Future Is ‘Uncertain’

Trivago Guy Tim Williams' fate in Trivago commercials now lies in the hands of the numbers crunchers. No one ever said the travel business or the acting profession are for the meek.

Dennis Schaal | 1 year ago

The Trivago Guy Is Back But His Future Is ‘Uncertain’