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Hotels
Hilton led in TV ad spending last year, despite more ad dollars migrating to streaming platforms. One factor is that supply is oddly going down.
Sean O'Neill | 3 months ago
News Blog
Visit North Carolina has launched 'For Real Fall Colours', a new new campaign in partnership with its creative agency Luquire. Credit: Visit North Carolina The campaign cleverly utilizes the manmade 'fall colors' of New York, and transforms them using transparent leaf-shaped magnets and stickers to highlight the organic colours North Carolina has to offer during…
Adam Stacey | 6 months ago
Travel Booking
In the face of today’s fragmented advertising landscape, travel brands are using connected home experiences such as streaming TV and smart speakers to reach and engage customers at moments when they are more receptive to brand messages.
Amazon Ads + Skift | 7 months ago
Tour Operators
Consumers are inundated with advertising noise. As a result, travel brands are exploring alternatives to grab attention.
Selene Brophy | 11 months ago
Media and PR
Given the dearth of creative firepower on Sunday during the Super Bowl, it would not have been hard for travel companies to stand out in the crowded field of all the meh 30-second spots. That unfortunately didn't happen, with travel brands opting for the same formula of celebrity status quo that did little to inspire.
Samantha Shankman, Skift | 1 year ago
Tourism
When predicting current and future trends, everyone in the travel industry has their eyes on Gen Z travelers, and, boy, are they demanding.
Mary Ann Ha | 2 years ago
It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.
Airlines
So many Super Bowl ads strive for this level of emotion, to tap into deeply felt, pent-up or even repressed sentiments during a certain moment in history. The Turkish Airlines ad, getting aired during the tumult of a pandemic, will connect with people, and is so on point for the airline.
Dennis Schaal | 2 years ago
Skift Originals
Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.
Haixia Wang, Skift Research | 3 years ago
With a big bet on pent-up demand and an expected increase in leisure travel, Accor is doubling down on holidaymakers this summer and beyond, with loyalty offerings leading the way.
Accor Group + Skift | 3 years ago
