Articles tagged “branded advertising”

Hotels

Hilton’s 2024 Grammy Ad Spotlights Rewards Program and Icelandic Musician Laufey

Hilton is running two new TV ads during the Grammy Awards, with one featuring the artist Laufey. The hotel group aims to woo music lovers by offering concerts and live events as some of the redemption options in its loyalty program.

Hilton’s 2024 Grammy Ad Spotlights Rewards Program and Icelandic Musician Laufey

Hotels

Top Hotel Brands Ranked by U.S. TV Ad Spending

Hilton led in TV ad spending last year, despite more ad dollars migrating to streaming platforms. One factor is that supply is oddly going down.

Top Hotel Brands Ranked by U.S. TV Ad Spending

Short-Term Rentals

‘Get an Airbnb’ Campaign Challenges Hotels

While Airbnb is returning to core brand messaging around homes and guests, it faces tough battles on the ground — especially in New York City.

‘Get an Airbnb’ Campaign Challenges Hotels

Media and PR

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

Online Travel

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Coronavirus

U.S. Travel Ad Spending Plunges 90 Percent in March

Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.

U.S. Travel Ad Spending Plunges 90 Percent in March

Online Travel

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers.

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Hotels

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Hilton's new ad campaign rollout last year clearly opened the company's eyes to reaching younger generations to build its leisure business.

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Online Travel

TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year

Both TripAdvisor and Booking.com are newly emphasizing tours and activities in their TV advertising. You can expect a lot more of this from myriad players in the years to come. There will be variations, though. While these two companies push mainstream, touristy attractions, Airbnb will likely highlight curated experiences, although that could change, as well.

TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year