Skift Take

In this video, we hear from Brune Poirson, chief sustainability officer of Accor Group, in discussion with Matt Heidkamp, head of creative strategy at Skift, on how hotels can create lasting positive social impact in travel’s new era.

This sponsored content was created in collaboration with a Skift partner.

In this video:

  • Sustainable Hoteling and Social Responsibility: An overview of how Accor is taking the opportunity to rethink its role in travel: moving from a core business as an accommodation provider to a beacon of ethical and green practices and an active community partner.
  • Putting People First: How Accor is leading by example to innovate practices and protocols in a human-driven way, prioritizing employees, stakeholders, customers, and the broader community.
  • Future Collaborations: The challenges and opportunities around working in new ways across the private and public sectors to engage for greater collaboration and mutual benefit.

At the heart of the hospitality ecosystem, hotels have faced a raft of extraordinary challenges over the past year and a half.

Hotels are no longer just places where travelers stay overnight. Today, they’re places where people work, shop, and connect in more responsible ways. With recovery efforts and new consumer behavior now reshaping the rapidly transforming industry landscape, hotels are reappraising their identities and updating their core values: they’re increasingly shifting from being chiefly business-minded to becoming platforms for greater social impact and community responsibility.

With lower environmental impact and sustainable solutions at the heart of the future hotel experience, Brune Poirson, Accor Group’s chief sustainability officer, distills how hotels are navigating the emerging sustainability and social responsibility sector as they prepare themselves for a world after Covid-19.

To read more about Accor Group check out some of Skift’s recent work.

This content was created collaboratively by Accor Group and Skift’s branded content studio, SkiftX.

Have a confidential tip for Skift? Get in touch

Tags: accor, climate change, hospitality, hotels, social impact, sustainability

Up Next

Loading next stories